Creative leader and storyteller with over a decade of experience shaping trailers, campaigns, and narrative-driven content for some of the most iconic franchises in gaming. He has led cross-functional teams on major global launches, collaborating across editorial, capture, and motion graphics to bring creative visions to life. Passionate about the evolving role of AI in storytelling, Fredric explores how emerging tools can enhance ideation, streamline workflows, and expand creative possibilities in entertainment marketing. Grounded in collaboration and emotional storytelling, he continues to craft cinematic, resonant experiences that connect deeply with audiences.